Cumulative ROI
Return across the 8.5-year anonymized engagement.
Anonymized client result | 8.5-year engagement
Multi-Touch Growth: 4.48x Cumulative Return
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
The measurable result
A clearer view of what changed.
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
4.48x
Marketing + AI-attributed revenue
Revenue connected to marketing and AI-attributed activity.
Total closed revenue
Total closed revenue recorded across the engagement.
The engagement
Growth that can be explained.
A full-funnel view of growth
Across an 8.5-year anonymized engagement, a multi-touch measurement model produced a 4.48x cumulative return on investment. It connected marketing and AI-attributed revenue of $9,510,524.58 to $21,620,173.34 in total closed revenue.
Making the customer journey visible
A multi-touch view helped leadership see how demand generation, marketing activity, and sales progression worked together instead of judging every channel in isolation.
This kind of measurement gives teams a shared operating picture. Leaders can understand where qualified demand comes from, which opportunities advance, and how marketing investment contributes to revenue over time.
Growth that can be explained
The strongest growth story is one the business can explain. By connecting activity to pipeline and closed business, the organization gains evidence for prioritization, better decisions, and the next stage of investment.
More proof in practice
Explore every case study.
Compare the signals across AI attribution, marketing ROI, and multi-touch growth measurement.
15%AI Growth: LLM Sales Attribution in 2026
How discovery through large language models became a measurable source of sales attribution and a meaningful driver of growth.
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9.32xMarketing ROI: 9.32x Return on a 2025 Budget
How a $317,000 annual marketing budget produced a 9.32x return, $2.95M in marketing-attributed revenue, and $4.34M in total closed revenue.
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4.48xMulti-Touch Growth: 4.48x Cumulative Return
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
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Rapid Client Portfolio Expansion: 200% Growth
How VTNH Consulting Partners tripled active advisory partnerships while expanding value delivery across complex client segments.
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17.65%Security & Resiliency: 17.65% of Organic Search Visitors Became New Clients
The new website redesign helped 17.65% of organic search visitors become new clients, with an average deal size of more than $20K per client.
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+101.2%Public Sector SaaS Website Redesign: 101.2% More Pageviews
How a public-sector SaaS platform redesigned its website and connected inbound marketing, lead capture, and CRM operations to reach 42,000 pageviews, acquire 7,899 contacts, generate 158 high-intent leads, and drive 59 closed-won subscription accounts.
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