Cumulative ROI
Return across the 8.5-year anonymized engagement.
Anonymized client result | 8.5-year engagement
Multi-Touch Growth: 4.48x Cumulative Return
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
The measurable result
A clearer view of what changed.
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
4.48x
Marketing + AI-attributed revenue
Revenue connected to marketing and AI-attributed activity.
Total closed revenue
Total closed revenue recorded across the engagement.
The engagement
Growth that can be explained.
A full-funnel view of growth
Across an 8.5-year anonymized engagement, the multi-touch measurement model produced a 4.48x cumulative return on investment. It connected marketing and AI-attributed revenue of $9,510,524.58 to $21,620,173.34 in total closed revenue.
Making the customer journey visible
A multi-touch view showed leadership how demand generation, marketing activity, and sales progression worked together. That made it possible to protect the useful channels, question weak ones, and avoid funding activity that could not be connected to revenue.
This multi-touch attribution case study gives teams a shared operating picture. Leaders can see where qualified demand starts, which opportunities advance, and how marketing revenue attribution contributes to closed business over time.
Growth that can be explained
The strongest growth story is one the business can explain. Connecting activity to pipeline and closed business gives leadership evidence for prioritization, better decisions, and the next investment. That is the measurement discipline behind a growth strategy New England leadership can stand behind.
This is a marketing ROI measurement example: connect the first touch, sales activity, and closed revenue so leaders can see which work is creating value and stop paying for disconnected activity.
More proof in practice
Explore every case study.
Compare the baseline, investment, and outcome across AI attribution, marketing ROI, and multi-touch growth measurement to see how the work translates into business decisions.
15%
AI Growth: LLM Sales Attribution in 2026
How discovery through large language models became a measurable source of sales attribution and a meaningful driver of growth.
Read case study
9.32xMarketing ROI: 9.32x Return on a 2025 Budget
How a $317,000 annual marketing budget produced a 9.32x return, $2.95M in marketing-attributed revenue, and $4.34M in total closed revenue.
Read case study
4.48xMulti-Touch Growth: 4.48x Cumulative Return
How multi-touch measurement connected marketing activity to $9.51M in attributed revenue and $21.62M in total closed revenue.
Read case study200%
Rapid Client Portfolio Expansion: 200% Growth
How VTNH Consulting Partners tripled active advisory partnerships while expanding value delivery across complex client segments.
Read case study17.65%
Security & Resiliency: 17.65% of Organic Search Visitors Became New Clients
The new website redesign helped 17.65% of organic search visitors become new clients, with an average deal size of more than $20K per client.
Read case study+101.2%
Public Sector SaaS Website Redesign: 101.2% More Pageviews
How a public-sector SaaS platform redesigned its website and connected inbound marketing, lead capture, and CRM operations to reach 42,000 pageviews, acquire 7,899 contacts, generate 158 high-intent leads, and drive 59 closed-won subscription accounts.
Read case studyMake the next growth decision clearer.
Tell us what you are trying to solve. We will help you identify the constraint, the evidence, and the right first step.
CLAIM YOUR FREE AUDIT