Group portrait of eight professionally dressed people posing in an office with large windows.
Man in a suit kneeling on grass with a golden retriever and autumn trees in the background.

About VTNH Consulting Partners

At VTNH Consulting Partners, we believe that every small and medium-sized business deserves more than just a fighting chance—they deserve the unwavering support and world-class expertise typically reserved for corporate giants.

This conviction is the bedrock of our firm, founded by Derek Showerman, who recognized a critical gap after his impactful tenure at Salesforce and other exceptional organizations: Fractional talent should be driven by passion, not just a paycheck.

Our Difference: Experience Meets Empathy

VTNH brings enterprise experience into the working reality of Vermont and New Hampshire businesses. Advice has to survive the budget, the team, and the next deadline, so we stay close to the decisions and help leaders execute them across Vermont, New Hampshire, and New England.

Large group of smiling people in a classroom, some raising hands, posing for a lively selfie.

Derek presenting to a client while working at Salesforce in 2015

A History of Doing Great Work

Our team brings more than 150 years of combined experience across enterprise marketing, finance, operations, technology, and growth. We use that experience to make complex decisions practical for regional businesses.

Derek and his kids in 2025

Derek and his kids in 2025

Incredible Moms and Dads

Our professionals understand the cost of wasted time, unclear ownership, and unstable plans. That is why our advice respects your people, budget, and operating capacity.

The VTNH Commitment: Hope is NOT a Strategy

We reject the idea of guesswork and empty promises. Hope is not a strategy. At VTNH Consulting Partners, we replace uncertainty with a proven, actionable plan to meet your business goals.

We don't just consult; we partner with you to translate your loftiest visions and critical goals into tangible, measurable realities. We combine our diverse expertise with your deep business knowledge to create a partnership that is unified on meeting timelines and goals to grow your business.

When you choose VTNH Consulting Partners, you are choosing a team that cares deeply about your success because we believe your success is our legacy.

Rock formation resembling a human face profile with quote by James Cameron over a pale blue sky.

Old Man Of The Mountain in New Hampshire, 1998

Meet Our Team

Derek Showerman

Derek Showerman

Founder & Managing Partner of VTNH Consulting Partners.

Derek Showerman is a senior marketing and digital transformation executive and former Salesforce Consultant with more than two decades of experience turning complex growth and technology decisions into work teams can execute.

As Founder of VTNH Consulting Partners, Derek has led strategic initiatives for Fortune 500 organizations and start-ups. He has exceeded revenue targets, tightened business processes, and connected technology investment to client and company objectives.

His work spans strategic marketing, digital transformation, artificial intelligence (AI), corporate development, CRM, and Community. He leads cross-functional teams, presents to boards and investors, and brings enterprise experience to Vermont, New Hampshire, and New England businesses that need clear priorities, practical execution, and measurable results.

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Mark Wallace

Mark Wallace

Founder of Justellus and Fractional CRO, Board Member

Mark Wallace is the Founder and CEO of Justellus, a firm specializing in fractional sales leadership and business growth strategies for B2B SaaS and service companies. Since 2011, Justellus has helped companies from pre-revenue to $50M in annual sales build more predictable revenue and long-term enterprise value.

With 25 years of revenue leadership experience, Mark has delivered double- and triple-digit new revenue growth and helped businesses realign for the next stage. Before founding Justellus, he served as Vice President of Customer Acquisition, Community, and Social Media at EDR (a DMGT company). Prior to that, he was VP of Sales for Mzinga, an enterprise social media SaaS provider, and led sales for Shared Insights and DCI, which organized business networking and educational events for senior executives. His work in sales, marketing, and digital transformation has earned industry recognition, speaking engagements, and multiple innovation awards.

Mark supports founders and mentors entrepreneurs as they build valuable, scalable businesses. He graduated from Bentley University in Waltham, MA, with a Bachelor of Science in Management.

https://justellus.com

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Scott Brenowitz

Scott Brenowitz

Virtual CFO

Scott Brenowitz is an accounting and finance professional who leads financial strategy, operations, and risk management for profitable growth. He works from financial planning, reporting, and governance to keep investments tied to business objectives, costs controlled, and infrastructure ready to scale.

Scott connects finance and technology, helping CFOs, CMOs, IT, and security leaders make better decisions together. He shares practical insight on cybersecurity, vendor management, and the changing role of finance in technology-driven organizations.

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Rebecca Faulk

Rebecca Faulk

Head of Sales & Growth at Locus Digital

Rebecca Faulk leads Sales & Growth at Locus Digital. She works with clients to turn business goals into websites and marketing systems that show new revenue and positive business outcomes. Her approach is warm and collaborative, but the work stays practical: vision becomes strategy, strategy becomes design, and design is measured against growth.

 

Rebecca and Locus Digital have over 5+ years of supporting Derek Showerman as the execution arm of marketing and sales strategies.

https://www.locusdigital.com/

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Heidi St. Peter, CPA

Heidi St. Peter, CPA

Controller, Accounting and Bookkeeping

Heidi is a licensed CPA in Vermont and New Hampshire with over 25 years of experience. She has worked in the private sector and with a New England CPA firm as its quality control manager, auditing small businesses and nonprofits. Her background helps her give clients practical managerial and organizational assistance. She is a member of the Vermont Society of Certified Public Accountants and the AICPA, and volunteers with local community organizations.

https://www.vtaccountingservice.com/

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Nathaniel White Joyal

Nathaniel White Joyal

Founder of Scout Digital & Thought Leader

Nathaniel helps CPG (Consumer Packaged Goods) and DTC (Direct to Consumer) brands grow revenue by removing friction from the digital journey, from first click to repeat purchase.

As the founder of Scout Digital, Nathaniel works with consumer brands on conversion optimization, data-backed creative, and full-funnel experimentation. The goal is clear: turn more of the right traffic into measurable revenue.

Nathaniel brings a background in sales, storytelling strategy, and behavioral psychology. He partners with founders and CMOs to build customer systems that scale alongside the brand and the team.

Outside of work, Nathaniel is a basketball player, a dad, and a proud Arsenal fan—which means he has learned a great deal about patience and resilience.

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Brittany Hogan

Brittany Hogan

Small Business Consultant & Design Strategist

Brittany Hogan is a Small Business Consultant at Value Pros and a seasoned Graphic Designer. She combines creative judgment, AI understanding, and business strategy to help small to mid-sized businesses fix operational friction, strengthen their brand presence, and build a more scalable path to growth.

Core Expertise & Focus

  • Business Consulting: At ValuePros, Brittany identifies critical inefficiencies, builds actionable growth strategies, and helps implement practical solutions that improve client profitability and operational value.
  • Design and Technology: With over a decade of experience as a graphic designer, Brittany works across AI, visual brand identity, digital marketing assets, and user experience (UX) principles.

Brittany helps entrepreneurs connect business goals to visual execution. She provides the framework and creative resources teams need to make better decisions and compete in a demanding digital landscape.

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Rhiannon Mastrella

Rhiannon Mastrella

Controller and Accounts Receivable Officer

Rhiannon Mastrella serves as Controller at William C. Huff Companies, overseeing budgeting, forecasting, and financial reporting across the organization.

Rhiannon holds a Bachelor’s Degree in Healthcare Administration with a focus in Finance from Southwest Florida College and an A.S in Health IT. She has implemented efficient ARR processes that improve organizational performance and support revenue growth.

Before joining William C. Huff, Rhiannon held positions at Fortune 500 healthcare companies and in private practice, where she helped drive financial performance. She uses data to improve business insight and financial transparency.

Outside of work, Rhiannon enjoys time with her family, cheers for the New York Yankees and Notre Dame Fighting Irish, and embraces all things nerdom.

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Just a few of the Technologies we use and Recommend

Strategic CRM & Unify Your Sales, Marketing & Operations into One Growth Engine

Amazon AWS

A core infrastructure choice for digital transformation, cloud strategy, and scaling business operations.

HubSpot

Recommended for marketing automation, CRM integration, and streamlining customer nurturing processes.

Salesforce

Utilized for enterprise-level digital business shaping, CRM strategy, and aligning technology with business performance.

Webflow

The preferred platform for modern, high-performance web development and digital presence management.

AI & Generative Engine Optimization (GEO)

ChatGPT

Implemented for AI-driven processes, automation, and improving operational productivity.

Google Gemini

Used for navigating the shift in search behavior and developing content strategies for AI-powered results.

Perplexity

A key tool for Generative Engine Optimization (GEO) to ensure brands remain visible in the era of AI search.

Marketing Automation & Demand Generation

Google Ads

A staple for data-backed campaigns, demand generation, and accelerating market share.

Mailchimp

Often used for marketing automation execution, simplifying lead nurturing, and campaign management.

Meta Business Suite

Leveraged for strategic brand positioning and competitive visibility across social platforms.

SEO & Performance Analytics

Ahrefs

An essential tool for SEO consulting, competitive analysis, and keyword authority building.

SEMrush

Used for comprehensive market research, site auditing, and visibility tracking.

Business Operations & Partner Services

Adobe Creative Cloud

The standard for the graphic design services provided through their partner network.

QuickBooks

The foundational technology for the firm’s bookkeeping and accounting partner services.

Zoom

Facilitates the "Executive Marketing Leadership Without the Executive Overhead" and "Virtual CFO" model, allowing for high-level executive leadership and communication across New England and beyond.