FRACTIONAL CMO & DIGITAL TRANSFORMATIONS FOR VT, NH & NEW ENGLAND

“Quite simply, Derek is an expert in Unify Your Sales, Marketing & Operations into One Growth Engine. I worked closely with Derek at Salesforce and saw, firsthand, how he can help shape the Digital Business of companies, no matter the size. He is a true professional and brings value to every conversation. He possesses a deep knowledge of marketing, technology and analytics. He listens, asks great questions and provides solutions based on the needs of each customer. I look forward to working with Derek again.”

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“In the many years Derek and I have worked together he has helped me grow through multiple positions. As well as training me, guiding me and helping grow. Derek's expertise is beyond measure. Together we have helped the company as whole grow as well. I would highly recommend Derek. He is a hard worker, he is dedicated to his craft, as well as mentoring and training to make the people around him better.”

View Original Recommendation on LinkedIN

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"I’ve been at William C. Huff for over 20 years, and we've had a number of consultants over the years. Most of them promised big things but didn't deliver but Derek has been different. Since 2018, he helped us grow every year, and he did it without raising our marketing burn. He showed us how to be more effective with the money we were already spending.He changed how we work by implementing a robust CRM so we could see what was happening in the business, and he showed us how to use AI to get more done without having to hire a ton of new people. The results have been great and we've seen great growth as a result.Derek is a partner who actually cares about our success. I’m excited to keep working with him and see what he does next at VTNH Consulting Partners. If you want to grow your business without the waste, Derek is the person to talk to."
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"Working with Derek Showerman and VTNH Consulting Partners has been a pivotal step for AlignCare Counseling. In the world of clinical social work, our focus is entirely on helping our clients rediscover balance and resilience. However, running a practice requires a different kind of 'alignment'—one that Derek understands perfectly.As someone who specializes in helping 'the strong ones' navigate grief and burnout, I know how important it is to have a partner who is both competent and compassionate. Derek brings a 'Fractional CMO' perspective that has been instrumental in refining our outreach. He took the time to understand the heart of AlignCare—our focus on caregivers, veterans, and those navigating trauma—and translated that into a strategic marketing roadmap that feels authentic to our mission.Derek’s expertise in process optimization has helped streamline how we connect with those in need, allowing me and my team to spend more time in the clearing with our clients and less time lost in the 'storm' of business operations. His approach is evidence-based and results-oriented, yet he never loses sight of the human element that makes our work so significant.If you are a practice owner or an organization seeking a partner who operates with high integrity and deep strategic insight, Derek Showerman is the person you want in your corner. He doesn't just provide a service; he helps you find the light in the complexities of business growth."
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View Original Recommendation on Google

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"VTNH Consulting Partners brings a rare combination of deep domain expertise and real-world experience, which translates into thoughtful, strategic guidance that actually delivers results. What sets them apart is not just their knowledge, but the quality of their service. Derek and his team are highly responsive, collaborative, and client-focussed. They operate like a true partner and I would highly recommend them to any organization looking to accelerate growth and navigate digital transformation with confidence."
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View Original Recommendation on Google

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I wholeheartedly recommend this exceptional executive whom I've had the privilege of working with over the past several years. As a seasoned professional in marketing, sales, and digital transformation, Derek has demonstrated an unwavering commitment to driving growth, innovation, and excellence within various organizational contexts. His exceptional skill set, coupled with an impressive track record of success, positions them as an invaluable asset to any team.

As long as I have known Derek he has consistently exceeded revenue targets by skillfully leveraging their expertise in strategic planning, artificial intelligence, corporate development, CRM, and disruption management. He possesses a profound ability to not only anticipate market trends and adapt strategies accordingly but also to harness the power of technology to drive business objectives. His leadership in executing strategic initiatives has resulted in significant business process optimization and the delivery of innovative solutions tailored to meet both client and company goals.

Derek's aptitude for leading cross-functional teams is particularly noteworthy. He exhibits a rare blend of technical acumen and interpersonal skills, enabling him to inspire and guide diverse teams towards achieving common objectives. His presentations to boards and investors are always persuasive and backed by a deep understanding of the business landscape, further evidencing their exceptional communication and leadership abilities.

It is without hesitation that I recommend Derek for any leadership role in marketing, sales, digital transformation, or a related field. I am confident that he will bring the same level of dedication, innovation, and excellence to your organization as he has consistently demonstrated throughout his career. His strategic insights and leadership capabilities will undoubtedly contribute significantly to your team's success.

Derek Showerman is a highly effective and visionary executive who drives results and solves complex business problems. He is a forward-thinking individual with exceptional problem-solving skills and is well-versed in marketing, customer workflows, and technology. His expertise helps him successfully enter new markets and generate new revenue streams. Derek is a leader with a deep understanding of the industry and a knack for applying the right tools and technologies to address his customers' needs. It is always a pleasure to work with Derek, and I look forward to collaborating with him more closely in the future.

Working alongside Derek at William C. Huff was an incredibly rewarding experience. As the Chief Marketing Officer, Derek's deep understanding of the marketing domain, particularly in SEO, paid advertising, and both inbound and outbound marketing tactics, played a pivotal role in transforming WCH brand's digital footprint.

Derek's analytical thinking, coupled with his creative marketing strategies, led to our work together increasing organic traffic through his innovative SEO initiatives. His expertise in orchestrating paid advertising campaigns across multiple platforms resulted in significant returns on investment, showcasing his adeptness at maximizing resources for optimal outcomes.

Our collaboration on inbound and outbound marketing strategies not only improved content creation, lead generation, and customer engagement but also fostered a learning-oriented environment within the team. Derek's leadership not only propelled the marketing department to new heights but also ingrained a culture of continuous improvement and innovation. I wholeheartedly endorse Derek for any future roles he pursues.

Derek is a hands-down expert at what he does. His visionary, BS-free, leadership style effortlessly guides clients through transformations. He is able to take big scary things like organizational restructuring and turn them into easily measurable and navigable stops of success, along the digital transformation highway. I have had the pleasure of working with Derek in multiple capacities and he never ceases to impress me with his common sense approach to transforming companies. He is able to predict human impacts to organizations when coupled with big change, helping them reduce risk and smooth out transitions. Without adding more noodles to the word soup, he understands what it takes to rapidly scale and grow a company to be wildly successful and how to help companies do just that.

More than anything, Derek is great fun to work with and he is the person you want on your team to help you through the tough stuff that often couples major organizational changes like IPOs, mergers and aquisitions and broad transformation.

Derek is a true professional. He is easy to work with and always comes up with great ideas and suggestions. I value his opinion and guidance.

Derek is one of the most talented and hard working people I know. Extremely knowledgeable and experienced professional, he helps companies use digital technologies to create new or modify existing businesses processes, culture and to enhance the customer experience. Strong communication skills with an ability to listen well and articulate complex ideas with simplicity. Outstanding ability to work within a team setting to accomplish goals.

I worked with Derek to develop an MVP app. He was excellent at prioritizing what was most important to the apps' target users, and was a great partner in keeping the app functionality lean and focused. He clearly understood the tradeoffs of particular decisions and options, and was decisive when needed. I found him to be a reliable and trustworthy partner throughout the project, and was impressed by his ability to articulate the context of particular requirements and his willingness to support difficult decisions. I'd be happy to work with Derek again!

I've had the pleasure of working with Derek for close to two years now. We've worked on digital campaigns together for many clients, some more challenging than others. Derek isn't afraid to test many avenues to get to an ideal scenario. He keeps it light-hearted, is very knowledgeable in his field and does what is needed to get the job done. He's built strong relationships with his clients. He is dedicated to their success and they trust him in his recommendations. Derek is someone you want on your side to help guide your business with the right marketing strategy.

Derek and I collaborated on the design and implementation of a groundbreaking customer journey strategy. His facility in the digital universe is second to none as is his enthusiasm for new ideas. I was impressed by his ability to synthesize across platforms and profile insights to create a personalized experience that accounted for both. His history of managing large scale customers has given him the confidence to push the limits of convention and keep complex projects on time and on budget. I look forward to our next chance to break new ground. He is a rare breed for sure.