About VTNH Consulting Partners

At VTNH Consulting Partners, we believe that every small and medium-sized business deserves more than just a fighting chance—they deserve the unwavering support and world-class expertise typically reserved for corporate giants.

This conviction is the bedrock of our firm, founded by Derek Showerman, who recognized a critical gap after his impactful tenure at Salesforce and other exceptional organizations: Fractional talent should be driven by passion, not just a paycheck.

Our Difference: Experience Meets Empathy

In the unique business climate of Vermont and New Hampshire, success is built on trust. Our approach bridges the gap between high-level expertise and genuine human connection. By combining our extensive professional background with an empathetic perspective on the challenges local leaders face, we help you navigate complexity without losing sight of your core mission. We’re more than consultants; we’re your neighbors and partners in building a stronger region.

Derek presenting to a client while working at Salesforce in 2015

A History of Doing Great Work

With a combined 150+ years of varied experience, we offer practical, modern strategies across almost every discipline your business needs to grow.

Derek and his kids in 2025

Derek and his kids in 2025

Incredible Moms and Dads

This is our core. Our professionals are all exceptional parents, and that translates directly into the work we do. It means we approach your business with deep empathy, genuine commitment, and a pragmatic, family-first perspective that values your time, resources, and long-term stability as if they were our own.

The VTNH Commitment: Hope is NOT a Strategy

We reject the idea of guesswork and empty promises. Hope is not a strategy. At VTNH Consulting Partners, we replace uncertainty with a proven, actionable plan to meet your business goals.

We don't just consult; we partner with you to translate your loftiest visions and critical goals into tangible, measurable realities. We combine our diverse expertise with your deep business knowledge to create a partnership that is unified on meeting timelines and goals to grow your business.

When you choose VTNH Consulting Partners, you are choosing a team that cares deeply about your success because we believe your success is our legacy.

Old Man Of The Mountain in New Hampshire, 1998

Meet Our Team

Derek Showerman

Derek Showerman

Founder of VTNH Consulting Partners, Virtual CMO, and Board Member

Derek Showerman is a seasoned executive and former Salesforce Consultant with over two decades of experience in marketing, sales, and digital transformation.

As the founder of VTNH Consulting Partners, he has successfully led strategic initiatives to drive growth and innovation across various Fortune 500 organizations and start-ups. Throughout his career, he has exceeded revenue targets, optimized business processes, and delivered innovative solutions to meet client and company objectives.

His core expertise lies in strategic marketing, digital transformation, artificial intelligence (AI), corporate development, CRM, Community, and digital transformation. Derek is adept at leading cross-functional teams, presenting to boards and investors, and leveraging modern technology to achieve revenue goals and realize operational savings. With a strong focus on driving results and improving operational efficiency, he is committed to delivering excellence in every client engagement.

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Mark Wallace

Mark Wallace

Founder of Justellus and Fractional CRO, Board Member

Mark Wallace is the Founder and CEO of Justellus, a firm specializing in fractional sales leadership and business growth strategies for B2B SaaS and service companies. Since 2011, Justellus has delivered transformative revenue strategies for businesses ranging from pre-revenue to $50M in annual sales, accelerating growth, improving predictability, and creating long-term enterprise value.

With 25 years of revenue leadership experience, Mark has a proven track record of delivering double- and triple-digit new revenue growth and realigning businesses for future success. Before founding Justellus, he served as Vice President of Customer Acquisition, Community, and Social Media at EDR (a DMGT company). Prior to that, he was VP of Sales for Mzinga, an enterprise social media SaaS provider, and led sales for Shared Insights and DCI, which organized business networking and educational events for senior executives. His achievements in sales, marketing, and digital transformation have earned him industry recognition, speaking engagements, and multiple innovation awards.

Passionate about supporting founders and mentoring entrepreneurs, Mark is committed to helping leaders build valuable, scalable businesses. He graduated from Bentley University in Waltham, MA, with a Bachelor of Science in Management.

https://justellus.com

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Scott Brenowitz

Scott Brenowitz

Virtual CFO

Scott Brenowitz is an accounting and finance professional, where he leads financial strategy, operations, and risk management to support the company’s profitable growth. With deep expertise in financial planning, reporting, and governance, he ensures that investments align with business objectives while maintaining disciplined cost management and scalable infrastructure. 

Recognized for bridging the gap between finance and technology, Scott advocates for stronger collaboration between CFOs, CMOs, IT, and security leaders, positioning finance as a driver of digital resilience and business transformation. Active in the broader finance and tech community, he frequently shares insights on cybersecurity, vendor management, and the evolving role of finance in technology-driven organizations.

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Rebecca Faulk

Rebecca Faulk

Head of Sales & Growth at Locus Digital

Rebecca Faulk leads Sales & Growth at Locus Digital, partnering closely with clients to understand their goals and build websites and marketing systems that actually show new revenue and positive business outcomes. She brings a warm, collaborative approach to every engagement—translating vision into strategy, strategy into design, and design into measurable growth. Her superpower is helping clients feel supported, understood, and confident from day one. 

 

Rebecca and Locus Digital have over 5+ years of supporting Derek Showerman as the execution arm of marketing and sales strategies.

https://www.locusdigital.com/

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Heidi St. Peter, CPA

Heidi St. Peter, CPA

Accounting and Bookkeeping

Heidi is a licensed CPA in Vermont and New Hampshire with over 25 years of experience. She has worked in the private sector as well as with a New England CPA firm as its quality control manager and auditing small businesses and nonprofits. Heidi’s background is instrumental in her ability to offer practical managerial and organizational assistance to clients. She is a member of the Vermont Society of Certified Public Accountants and the AICPA, in addition to volunteering for local community organizations.

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Nathaniel White Joyal

Nathaniel White Joyal

Founder of Scout Digital & Thought Leader

Nathaniel helps CPG (Consumer Packaged Goods) and DTC (Direct to Consumer) brands scale revenue by optimizing the digital journey, from first click to repeat purchase.

As the founder of Scout Digital, Nathaniel works with consumer brands to remove friction from the customer experience and unlock growth. His work blends conversion optimization, data-backed creative, and full-funnel experimentation. The result is measurable revenue gains that clients can see in the bottom line.

Nathaniel brings a background in sales, storytelling strategy, and behavioral psychology, and has partnered with founders and CMOs to design systems that scale both brands and the teams behind them.

Outside of work, Nathaniel is a basketball player, a dad, and a proud Arsenal fan—which means he has learned a great deal about patience and resilience.

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Brittany Hogan

Brittany Hogan

Small Business Consultant & Design Strategist

Brittany Hogan is a dynamic Small Business Consultant at Value Pros and a seasoned Graphic Designer known for transforming entrepreneurial visions into tangible results. With a unique blend of creative expertise, AI understanding, and strategic business acumen, she specializes in helping small to mid-sized businesses optimize their operations, enhance brand presence, and drive scalable growth.

Core Expertise & Focus

  • Business Consulting: At ValuePros, Brittany focuses on identifying critical inefficiencies, developing actionable growth strategies, and implementing practical solutions that maximize client profitability and operational value.
  • Design and Technology: Leveraging over a decade of experience as a graphic designer, Brittany brings a deep understanding of AI, visual brand identity, digital marketing assets, and user experience (UX) principles.

Brittany's passion lies in empowering entrepreneurs by providing them with the necessary framework and creative resources to thrive in a competitive digital landscape. She is dedicated to bridging the gap between strategic business goals and compelling visual execution.

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Rhiannon Mastrella

Rhiannon Mastrella

Controller and Accounts Receivable Officer

Rhiannon Mastrella is currently serving as the Controller at William C. Huff Companies. She is responsible for overseeing all financial operations, including budgeting, forecasting, and financial reporting.

Rhiannon holds a Bachelor’s Degree in Healthcare Administration with a focus in Finance from Southwest Florida College and an A.S in Health IT. She has a proven track record of implementing efficient ARR processes that enhance organizational performance and drive revenue growth.

Prior to joining William C. Huff, she held positions at various Fortune 500 companies in the healthcare sector, as well as in private practice, serving as a driving force for financial success. Rhiannon is passionate about leveraging data to drive business insights and foster a culture of financial transparency.

Outside of work, Rhiannon enjoys spending time with her family, cheering on her New York Yankees and Notre Dame Fighting Irish, in addition to indulging in all things nerdom, which contributes to a well-rounded perspective in both her personal and professional life.

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Just a few of the Technologies we use and Recommend

Strategic CRM & Digital Transformation

Amazon AWS

Amazon AWS

A core infrastructure choice for digital transformation, cloud strategy, and scaling business operations.

HubSpot

HubSpot

Recommended for marketing automation, CRM integration, and streamlining customer nurturing processes.

Salesforce

Salesforce

Utilized for enterprise-level digital business shaping, CRM strategy, and aligning technology with business performance.

Webflow

Webflow

The preferred platform for modern, high-performance web development and digital presence management.

AI & Generative Engine Optimization (GEO)

ChatGPT

ChatGPT

Implemented for AI-driven processes, automation, and improving operational productivity.

Google Gemini

Google Gemini

Used for navigating the shift in search behavior and developing content strategies for AI-powered results.

Perplexity

Perplexity

A key tool for Generative Engine Optimization (GEO) to ensure brands remain visible in the era of AI search.

Marketing Automation & Demand Generation

Google Ads

Google Ads

A staple for data-backed campaigns, demand generation, and accelerating market share.

Mailchimp

Mailchimp

Often used for marketing automation execution, simplifying lead nurturing, and campaign management.

Meta Business Suite

Meta Business Suite

Leveraged for strategic brand positioning and competitive visibility across social platforms.

SEO & Performance Analytics

Ahrefs

Ahrefs

An essential tool for SEO consulting, competitive analysis, and keyword authority building.

SEMrush

SEMrush

Used for comprehensive market research, site auditing, and visibility tracking.

Business Operations & Partner Services

Adobe Creative Cloud

Adobe Creative Cloud

The standard for the graphic design services provided through their partner network.

QuickBooks

QuickBooks

The foundational technology for the firm’s bookkeeping and accounting partner services.

Zoom

Zoom

Facilitates the "Virtual CMO" and "Virtual CFO" model, allowing for high-level executive leadership and communication across New England and beyond.